Waterloo Mortgage
Conversion Tracking Dashboard
Phone calls, form submissions, and credit app clicks — all three conversion types in one view.
Total phone calls—footer + contact page
Footer calls—event_label: footer
Contact page calls—event_label: contact_page
Form submissions—generate_lead event
Credit app clicks—homepage + loans page
Conversion mix
Breakdown of all conversion events by type and source. Live counts appear once GA4 Data API is connected.
Phone — footer0 (—)Clicks on the footer phone number
Phone — contact page0 (—)Clicks on the contact page phone CTA
Contact form0 (—)Successful contact form submissions
Credit app — homepage0 (—)"Get Pre-Qualified" clicks from the homepage
Credit app — loans page0 (—)"Get Pre-Qualified" clicks from the loans page
Event reference
| Event name | Label | Trigger | Where to find in GA4 |
|---|---|---|---|
phone_call | footer | Footer phone number clicked | Events → phone_call → filter label: footer |
phone_call | contact_page | Contact page phone CTA clicked | Events → phone_call → filter label: contact_page |
generate_lead | loan type (e.g. "FHA") | Contact form submitted successfully | Events → generate_lead |
credit_app_click | homepage | "Get Pre-Qualified" clicked on homepage | Events → credit_app_click → filter label: homepage |
credit_app_click | loans_page | "Get Pre-Qualified" clicked on loans page | Events → credit_app_click → filter label: loans_page |
page_view | page path | Every page navigation (automatic) | Reports → Engagement → Pages and screens |
GA4 Setup Required
Mark conversions in Google Analytics 4
All three conversion events are firing from the site. Complete these steps in GA4 to measure them as conversions and see them in your reports.
1
Phone call
Fires on every tel: link click. Labels: "footer" (footer phone number) and "contact_page" (contact page CTA).phone_call2
Contact form submission
Fires on successful form submit. Label = loan type selected by the visitor.generate_lead3
Credit app click
Fires on every "Get Pre-Qualified" CTA. Labels: "homepage" and "loans_page".credit_app_clickTo mark an event as a conversion in GA4:
- Open Google Analytics → Admin (gear icon, bottom left)
- Under "Data display", click Events
- Find phone_call, generate_lead, and credit_app_click in the list
- Toggle "Mark as conversion" for each one
- Conversions appear in Reports → Advertising → Conversions within 24–48 hours
This page is noindex — it will not appear in search results. Live event counts require the GA4 Data API to be connected. Until then, verify events in GA4 → Realtime or Reports → Engagement → Events.